Swedish Lapland – Destination PR

Swedish Lapland Visitors Board



From February 2017 to April 2020, I was in charge of communications for Swedish Lapland, Sweden’s northernmost region, in Germany.

As a contact person for the media, my tasks included writing and sending press releases and press newsletters as well as managing the German Facebook page. I organised press trips for journalists and bloggers, and I also translated texts and wrote articles for the website.

Finally, I designed various promotions and cooperations in the German market to build a bridge between Swedish Lapland and Germany. This included, for example, a cooperation with a brewery that produced beer with Swedish birch sap or a game park including a Sami village and reindeer.