“In the beginning was the Word” it says in the Gospel of John. But in this case the Bible has got it wrong. At the beginning there is an idea. Everything starts with a thought, which becomes reality because of the word.


No reality without words.
At least none we can talk about.
In the beginning is the beginning. Step by step. We start with the first step, others will follow. Not only does communication require an order, but it also needs rhythm. A Beat. And sense. Music is created by pauses between the notes.


If you start something, you should do – nothing.
There are no rules in communication. Far from being an exact science, communication is a craft that needs experience and a pinch of magic. You are allowed everything as long as it serves the purpose. Because you never do not communicate.