Communication is more than just writing texts. It is about strategy, about experience with the respective target group. It’s about knowing the rules of communication and using them in a targeted manner. When do you need to communicate a lot, perhaps even repeat yourself? When is it better to keep your mouth shut? Because as you probably remember: you can’t not communicate (Paul Watzlawick).
Corporate communication becomes more effective if you take into account the phenomena of systems theory. It becomes more effective and convincing if you supplement it with leadership communication. And that is nothing without personality development. In this triad, I always see myself as your partner for credible and relevant communication. Not persuading, but convincing – the user, your target group, is at the centre. So that your message gets across.
