Client:
Visit Flanders
Category:
Communications
Visit Flanders is an agency of the Flemish Government responsible for the tourism marketing of the Flanders region. Visit Flanders has offices in several countries, in the DACH region there are offices in Vienna and Cologne.
From 01 June 2021 to 30 September 2022, I was employed here as Interim Project Manager Marketing/PR. My activities included the creation of press materials, press releases and dossiers, conception, editing and project management of a multi-page brochure and other promotional materials including coordination with the advertising agency, conception and editing of various advertorials and trade articles, strategy and conception of social media measures as well as content creation for Instagram, Facebook and Komoot including community management. I increased the number of followers on Instagram from about 200 to over 1000 within a few months through organic growth alone.
I was also responsible for translating several cycling and hiking routes into the Komoot world and created several hundred posts specifically tailored to Komoot users. Komoot is the largest outdoor community in the DACH region. My contributions were translated into English and Dutch.